Wednesday, 7 November 2012

SICILY, DIAGEO training with...Secret Ingredients


Here we are again with new amazing content for you to get inspired from and exciting with: 

Photos and impressions on our  World Class Training Session in one of the most attractive Italian regions: SICILY!  

It  took place at the Quattro Venti Wine Bar and Club  in Catania. 

Elena Riccardino during her explanation of the Competition rules

Franco Gasparri focusing on Trends and our Super Premium Products

"Where Flavour is King" presentation is beginning..

Setting up with elegance

Let's start...WALKING

Vapourizing dreams and promises..

Going interactive...

...and making our audience experience something UNIQUE:

JOHNNIE WALKER GOLD LABEL RESERVE !!

"Hollywood Cocktails" are Swinging by and some Secret Ingredients are...in the AIR


First, a different way to use a Whisky "pipette", filling it with home-made Pimento Dram, to give the chance to our guest to interact with its drink

Then shake to wake it up, not to send it to sleep, right?

Here you have "Sammy's Tie" my twist on a Mai Tai, where the protagonist isTanqueray Ten. Drink inspired by Sammy Davis Junior, one of the celebrities behind the famous "Rat Pack"


And the final Secret Ingredient inspired by the name of the location of the training, the Quattro Venti (Four Winds) and from the beauty of its city: some "real" Luxury Air from Catania (shaken according to the mood) a pretty detail that puts a nice smile on our guest's face.

..and a nice Tie created especially for this drink, in perfect Gentleman's style 
to celebrate the famous dancers / actors / singers that formed the amazing Rat Pack.
All these incredible sensations where translated into an amazing "visual journey" through  the photos taken by Marco Merli of Mcm Comunicazione



Hope you enjoyed it
Stay tuned for the next posts!
Celebrate life every day, everywhere
Max La Rocca
WORLD CLASS AMBASSADOR - WESTERN EUROPE

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